Aug 10, 2015 Why Attend A Data Conference? Global Community
One of the many things that a data conference can provide that you can't get anywhere else is “the interaction from a global community,” said Larry P. “Everybody with a common interest in data.“ That common foundation ...
Aug 04, 2015 Answers? Got It!
GUEST POST: by Carrie Ballinger | Last year at PARTNERS I was talking to some attendees and they had some really great questions – questions where the answers would benefit a lot of people. For 2015 I'm orienting this ...
Jul 29, 2015 Why Attend a Data Conference? Knowledge
Conferences offer an unmatched opportunity to network and learn firsthand from leading experts. This is especially critical if you're involved with fast-moving fields like data and data science where ...
Jul 22, 2015 Sequencing Customer DNA to Increase Spend at eBay
Because the scale of what eBay is doing is so large, the data challenges are correspondingly huge. With a goal "to use data to optimize every customer interaction" they have to be able to look at the data at an individual level. See the three steps they took to get ...
May 13, 2015 What’s the New Normal in Digital Marketing?
Notes from 2014 PARTNERS — One of the great things about PARTNERS is the wide variety in types of sessions you can attend and the variety of people you can meet and learn from. Roundtables and panel discussions are great examples that combine both.
May 13, 2015 The Data Driven Dive Deep at 2014 PARTNERS
The power of data is amazing. But while data is growing exponentially, the results from applying that data are not always so quick. This is especially true for non-profit organizations. They often have access to incredible data sets, but no way to put those into action.
May 13, 2015 Bringing Scale to CRM - 2014 PARTNERS Super Track
Notes from 2014 PARTNERS — One of the leading and most respected companies in the world, Proctor & Gamble (P&G), has long been a leader in the use of data to communicate with customers and drive product innovation.