PARTNERS Blog

Mar 27, 2017 What Would You Change with the Power of Data?

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Katie Linendoll Asks PARTNERS Attendees the Big Questions





Your Turn for 2017 in Anaheim

What would you change with the power of data? Has it changed in a year? Tell us on any of our social media channels, #TDPARTNERS17:
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Stay tuned and check back for announcements about 2017 including inspiring keynotes, emcees, and great sessions.


Woman on the Street Interview Full Transcript

Katie: I’m Katie Linendoll, here in the Buzz Lounge, finding out from you guys, all of the customers, what you’d love to change with the power of data. Let’s do this.

Paul: We want money from all of that social expressions media. So we want to make sure that the card buying and the online creative and social expressions media content brings life and happiness to everybody.

April: Finishing the fight against cancer I’m very passionate about children and doing what we can to build up children’s ability to read by the age of three. I believe there is a lot of research, science and data that would support that. And I would most definitely change if I could women that have become victims of sex trafficking. I think that awareness, data, and information I think are all very, very powerful in these particular fights that I feel very close to.

Glen: I think something just as simple as the standard biometric screening results being in the hands of the actual members, and being able to log into websites and see them, use trackers, and now we incorporate that into some of their health benefits, like a reduction on their premium. So these are things that we’re trying to do to incent members to live healthier lives, and help prevent longer-term health problems.

Katie: That’s really smart, so you actually incentivize for people to get a little bit more tech savvy. Is that actually working in terms of increasing the user base?

Glen: Yeah, it’s something we started with our own employees, certain financial incentive tied to getting a certain number of steps or taking a certain number of programs and participating in fitness classes, and now we’re broadening it across to other membership groups.

Sherri: I would end violence. All forms of violence. Child abuse, across countries, across race, gender, no violence in the world at all.

Katie: How do you foresee that happening with data?

Sherri: I don't know. That’s why I’m going to hire all the people at Teradata, all the brilliant data scientists to figure that out. But I think data does have the power to make positive change in the world, and that’s what we’re doing here at the booth, we’re asking people if you could change anything in the world what would you do? So we worked with Crisis Text Line, which is one of them, which is a non-profit organization where teens who are in crisis, because they don’t call, right, they text. So they text in, and they were getting a lot of repeat texters, so they wanted to figure out how they could serve more of the teens that were texting in, how could they serve more of them, right.

And so they were able, and I’m going to say this maybe wrong, but they were able to reduce the amount of time they were spending on maybe longer cases or repeat cases, but they were able to serve something like 20 to 30% more teens coming in in crisis through data.

Jonathan: So let’s think about this, like junior colleges with textbooks, for example. Textbooks are expensive, now even with online they’re still charging way too much to me. I think if we did a good survey on the data that’s available we’d find out that there’s an easier way, or a more effective way to get textbooks to everybody. Kids can’t afford them.

You know, for me, you know, I think about all of the data on a planet, and how much my own personal information has been proliferated. It would be cool to have technology that I think really enabled the individual to see where he exists in this world in a digital kind of way, so that I could, if I chose to, I could see myself digitally and choose to turn on and off where that information resides.

That would be a pretty cool thing to have.

Katie: Imagine that, some privacy rights. That’d be a beautiful thing. Give me one more example off of that. Because that’s interesting. Do you mean like in certain sections, like if I went into the hospital they would or wouldn’t have access to, if that box was checked

Sub: If that box, if I checked that box, I go home, I log onto my browser, and there’s a portal of me that says here’s where your information lives, and I would imagine it would be categorized. You could have health information, financial information, I could have social information, device information, car information, about my, you know, and I could see where all of my personal information lives across the planet.

So if there was a way for that to communicate to us, hey, here’s where I am, do you want to expose me, do you not want to expose me, and it’s taking what Europe’s done a little bit further with this right to not exist and really empower the individual.


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