Jul 22, 2015 Sequencing Customer DNA to Increase Spend at eBay
Because the scale of what eBay is doing is so large, the data challenges are correspondingly huge. With a goal "to use data to optimize every customer interaction" they have to be able to look at the data at an individual level. See the three steps they took to get ...
May 13, 2015 What’s the New Normal in Digital Marketing?
Notes from 2014 PARTNERS — One of the great things about PARTNERS is the wide variety in types of sessions you can attend and the variety of people you can meet and learn from. Roundtables and panel discussions are great examples that combine both.
May 13, 2015 The Data Driven Dive Deep at 2014 PARTNERS
The power of data is amazing. But while data is growing exponentially, the results from applying that data are not always so quick. This is especially true for non-profit organizations. They often have access to incredible data sets, but no way to put those into action.
May 13, 2015 Bringing Scale to CRM - 2014 PARTNERS Super Track
Notes from 2014 PARTNERS — One of the leading and most respected companies in the world, Proctor & Gamble (P&G), has long been a leader in the use of data to communicate with customers and drive product innovation.
May 13, 2015 Data Makes the Difference
"Do good with Data" was more than a statement at Teradata 2014 PARTNER. Teradata Cares turned it into a mission fueled by caffeine and smart teams of people interested both in data and in making a difference with a DataKind DataDive.
May 13, 2015 The Future is Going to be Really Great – Really!
“The future is better than you think.” That’s the message Peter Diamandis, the Chairman, CEO of the X PRIZE Foundation delivered in his keynote at 2014 PARTNERS. And while that likely wouldn’t be the consensus if you polled ...